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We take a lot of inspiration and courage from the Craft Brewing
movement that has been sweeping across America the past 20
years. In fact, this is where I caught the bug for Craft Beer, some 14 years ago.
We are frustrated that the UK has boiled breweries down to
either "real ale" or "lager". We don't
believe those terms apply and feel that Craft Brewing best describes what we
and other small independent brewers do, hence why it features in
our logo.
This video, albeit US-centric, projects the values
and principles that we embrace as we fight against lowest
common denominator beer, (LCD - aka Stella, Becks, Fosters, Kronenbourg,
to name a few) chemically engineered (not brewed, please trust
me on this) by faceless mega-corporations. Click below to
see our friends and heroes tell the story of a movement that is
also shaking the UK's beer foundations.
I am a Craft Brewer. Cheers! |
